for those new to social media

A little confused about the terms used on this website and others like it? Here is a list of some general new media terms and their definitions to help:

Blog: (a blend of the term "web log") is a type of website or part of a website. Blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. They are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Blogger: is a person who writes entries in, adds material to, and/or maintains a blog.

Business or Company Blog: is a separate, interactive website owned by a company to connect with their target market.

Business or Company Blogger: is a person who writes for, adds content to, and/or manages a company's blog.

Blog Promotion: is a variety of methods used to inform the public about a blog and new entries to a blog.

New Media: is a broad term that emerged in the later part of the 20th century to encompass the amalgamation of traditional media such as film, images, music, spoken and written word, with the interactive power of computer and communications technology, computer-enabled consumer devices and most importantly the Internet.

Social Media: is an umbrella term used to describe various media intended for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues; and allow the creation and exchange of user-generated content.

Social Media Marketing: is the act of marketing oneself or a business in social media channels. One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themselves as an "expert" in their given field or area, thereby becoming an "influencer" in that field or area.

Social Networking Sites: are social media websites which allow large groups of people to congregate and interact. They allow members to create profiles, add friends, and upload and content with friends and their networks of friends.


Toronto Business Blogger | Company Blog Manager | Toronto Freelance Writer | Glossary | Associates | Sitemap

Uncopyrighted ©Stephanie Miller, 2006.